Sony India MD Sunil Nayyar on New BRAVIA Lineup

By opennewz.com | Oct 3, 2024, 09:24 IST

Sony India MD Sunil Nayyar on New BRAVIA Lineup: ‘Matching Picture Quality with Filmmakers’ Vision’

Sony’s latest BRAVIA lineup promises to revolutionize the way we experience visual content at home. According to Sunil Nayyar, Managing Director of Sony India, the BRAVIA 7, 8, and 9 series televisions are designed to deliver exceptional picture quality that aligns perfectly with the creative intent of filmmakers. The secret behind this cinematic excellence? Sony's advanced Studio Calibration technology, which fine-tunes every frame to mirror a professional movie studio’s standards.

A Vision for Superior Picture Quality

In a recent statement, Sunil Nayyar emphasized that the new BRAVIA models will offer an immersive viewing experience by bringing advanced calibration techniques straight from Hollywood movie studios into living rooms. “Our aim with the BRAVIA 7, 8, and 9 series is to match picture quality with the filmmakers’ vision,” said Nayyar. With this technology, users can expect visuals that are as true to the original source as possible, enhancing the way we watch movies, series, and other content.

What is Studio Calibration?

At the core of Sony’s new BRAVIA lineup is Studio Calibration—a technology that adjusts the color, brightness, and contrast of the screen in real-time. This calibration is akin to how studios optimize their footage during post-production. Whether it’s a dimly lit scene or a high-action sequence, the BRAVIA televisions ensure that viewers experience every frame with the accuracy intended by the filmmakers.

Key Features of the New BRAVIA Lineup

The BRAVIA 7, 8, and 9 series pack an array of advanced features, making them stand out in the crowded TV market. Here’s what you can expect:

1. Studio Calibration for Precision

The Studio Calibration feature allows these TVs to automatically adjust the picture quality based on the genre of content being viewed. Whether it’s a high-budget action film or a documentary, the calibration adapts to ensure cinematic accuracy.

2. HDR and Dolby Vision Support

All the new BRAVIA models support HDR (High Dynamic Range) and Dolby Vision, offering a wider range of colors and contrast, which is crucial for films and shows that rely heavily on visual storytelling.

3. Cognitive Processor XR

The BRAVIA 7, 8, and 9 series are powered by the Cognitive Processor XR, an AI-driven engine that mimics human perception by cross-analyzing elements like color, contrast, and motion. This allows the TVs to reproduce visuals closer to how we see them in real life, making movies and shows feel more immersive.

4. IMAX Enhanced

The BRAVIA 8 and 9 series come with IMAX Enhanced certification, allowing for a truly cinematic experience. This ensures optimized picture and sound quality that mimics the grandeur of an IMAX theater.

For more details on Sony’s IMAX Enhanced TVs, visit the official Sony website.

The BRAVIA Advantage: Perfect for Home Cinemas

With the rise of OTT platforms and the increasing popularity of home theaters, having a TV that can reproduce studio-quality visuals is crucial for cinephiles. The BRAVIA series not only delivers unmatched picture quality but also enhances audio output with Dolby Atmos, ensuring a full sensory experience.

Sunil Nayyar mentioned that these new TVs are not just designed for general viewing but are perfect for home theater setups. Paired with Sony soundbars or home audio systems, the BRAVIA lineup can turn any living room into a mini-cinema.

Pricing and Availability

The BRAVIA 7, 8, and 9 series will be available in various screen sizes, ranging from 55 inches to 85 inches, making them suitable for different room sizes. Although official pricing hasn’t been disclosed yet, Nayyar hinted that the new lineup would be competitively priced, catering to both premium buyers and those looking for affordable luxury.

Sony will begin rolling out the new BRAVIA models in India by the end of October 2024, and they will be available at Sony retail stores, e-commerce platforms, and other authorized retailers.

Why Should You Upgrade to a BRAVIA?

If you're someone who values cinematic accuracy and wants to enjoy movies the way directors and cinematographers intended, the BRAVIA series is an excellent choice. The Studio Calibration technology, coupled with Dolby Vision, HDR, and IMAX Enhanced features, ensures that you get top-notch performance in every viewing session.

Whether it’s binge-watching your favorite series or enjoying the latest blockbuster, BRAVIA's advanced technology enhances every aspect of your content.

A TV Built for Cinematic Excellence

Sony’s latest BRAVIA 7, 8, and 9 series aims to redefine home entertainment by bringing the magic of the cinema into your living room. With Studio Calibration at its core, this lineup is perfect for those who want to experience every detail the way it was meant to be seen.

If you’re ready to upgrade your home theater setup and enjoy unmatched visual and audio performance, the new BRAVIA series is definitely worth considering. As Sunil Nayyar aptly put it, “We’re bringing the filmmaker’s vision to your home, one frame at a time.”

FAQs

What is Studio Calibration in Sony BRAVIA TVs?
Studio Calibration is a technology in Sony’s BRAVIA TVs that adjusts the picture quality to match a filmmaker’s original vision, ensuring studio-quality visuals at home.
Which series in the BRAVIA lineup come with Studio Calibration?
The BRAVIA 7, 8, and 9 series are equipped with Studio Calibration technology.
When will the new BRAVIA series be available in India?
The new BRAVIA models will be available by the end of October 2024 in Sony stores and other authorized retailers.
Do the BRAVIA TVs support HDR and Dolby Vision?
Yes, all models in the BRAVIA 7, 8, and 9 series support HDR and Dolby Vision for superior picture quality.
Is the BRAVIA 9 series IMAX Enhanced?
Yes, the BRAVIA 8 and 9 series come with IMAX Enhanced certification for a true cinematic experience.

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